Data for business
We are concerned about collecting statistical data and studying it to make sense. We convert data into knowledge to make decisions that improve your business.
Not all businesses are the same. We study the objectives of your digital actions and the different ways to reach them, iterating and finding an increasingly better option.
Web Analytics strategy
We identify the objectives that the company wants to achieve in their current channels. We choose the key performance indicators that will help us to measure the progress of the objectives and the success of our actions. We also configure custom segments acording to potential clients.
- Custom segment configuration
- Choice of indicators
- Potential client analysis
- Measurement of progress
Tracking
This is the tracking phase in which we check periodically the correct performance of the objectives and events. We configurate custom alerts and identify user behaviour's problems related with the page's crytical points. We can propose an A/B test to achieve a better user experience.
- Periodical review
- Problem identification
- Behavior analysis
- A/B testing
Implementation
We configurate objectives and KPIs, as well as the tracking of the objectives and the main events. This will allow us to realize a tracing of the key interactions. On the other hand, we configurate a Google Tag Manager profile, as well as the multidomain tracking. Finally, we label the URLs so that all the parameters are sent correctly.
- KPIs' configuration
- Tracking of objectives and events
- Google Tag Manager configuration
- URLs' labelling
Three-monthly report
We realize three-monthly analytics reports of the client's web portal in order to better understand its performance and its positioning in main search engines. In addition, we carry out a SEO review of the website and detect new digital marketing actions and proposals for our clients' business.
- Analytical data reporting
- SEO review
- Proposals for improvement
- Innovations and trends
Training
We have created different training programs, in which we propose custom sessions in areas like Google Analytics, through different formats. Addressed to business, department and technician managers, the main objective is to bring knowledge, show the latest and the most novel and detect improvement opportunities.