Endorsed brand
An endorsed brand keeps its own identity and shows the backing of another brand, usually the corporate one
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The endorsement aims to provide trust without removing the offer's differentiation. It can be expressed through a sign-off, a name or a visual relationship. Its strength should respond to what the audience needs to recognise and to the role of each brand in the portfolio.
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