'
A
- A/B testing →
- Above the fold →
- Above the line →
- Accelerated Mobile Pages (AMP) →
- Acoustic brand →
- Acronym →
- Ad blocking →
- Ad-visor →
- Added value →
- Advergaming →
- Advertising version →
- Advertorial →
- AERCO-PSM →
- Affiliate marketing →
- Affordance →
- Aggregator →
- AIDA →
- Alexa →
- Algorithm →
- Alt attribute →
- Alternative colors →
- Ambush marketing →
- AMP (Accelerated Mobile Pages) →
- Anchor text →
- Android →
- Anonymous FTP →
- Anti-spam and antivirus filter →
- Apache →
- API →
- App →
- App invasion →
- App Store →
- Apple →
- ARIA →
- Artificial intelligence →
- ASO →
- Aspect ratio →
- Astroturfing →
- Atom →
- Atomic design →
- Attitude →
- Attributes →
- Attribution model →
- Audience →
- Audience profile →
- Audio Ad →
- Audio branding →
- Augmented reality →
- Auto-responders →
- Autocomplete →
- Avatar →
- Average CPC →
- Axure →
B
- B-Corps →
- B2B →
- B2B e-commerce →
- B2C →
- Baby boomer →
- Back-end →
- Back-end web development →
- Backdrop →
- Background color →
- Backlinks →
- Baidu →
- Banner →
- Banner blindness →
- Bartering →
- Beacon →
- Below the line →
- Benchmarking →
- Benefits →
- Beta software →
- Big Data →
- Bitcoin →
- Black hat →
- Blacklists →
- Blockchain →
- Blog →
- Blog spam →
- Blogger →
- Blogosphere →
- Blogroll →
- Bluetooth →
- BOFU →
- Bookmarklet →
- Bootcamp →
- Botnet →
- Bounce Rate →
- Bounced emails →
- Brainstorming →
- Branch architecture →
- Brand →
- Brand activism →
- Brand Advocate →
- Brand ambassador →
- Brand aversion →
- Brand awareness →
- Brand community →
- Brand design →
- Brand dilution →
- Brand essence →
- Brand experience →
- Brand falsification →
- Brand identity →
- Brand image →
- Brand loyalty →
- Brand mascot →
- Brand packaging →
- Brand parity →
- Brand personality →
- Brand portfolio →
- Brand positioning statement →
- Brand promise →
- Brand recognition →
- Brand role →
- Brand salience →
- Brand streaming →
- Brand tribe →
- Brand typicality →
- Brand value →
- Branded content →
- Branded content specialist →
- Branding →
- Brandjacking →
- Breadcrumb trails →
- Breadcrumbs →
- Break-even point →
- Breakpoint →
- Brick and mortar →
- Broken link →
- Browser →
- Build-measure-learn →
- Business model canvas →
- Buyer persona →
- Buzz →
- Buzz monitoring →
C
- Cache →
- Cacophony →
- Call to action →
- Cannibalization →
- Canonical label →
- Captcha →
- Card sorting →
- Cart abandonment →
- Cashback →
- Catch all marketing →
- Catch-all →
- Channel →
- Chatbot →
- Chief Information Security Officer →
- Churn rate →
- Churn rate →
- Claim →
- Click →
- Click and mortar →
- Click farm →
- Click fraud →
- Click-through →
- Clickbait →
- Clickmap →
- Clickstream →
- Client brief →
- Cloaking →
- Cloud computing →
- Clubhouse →
- Clustering →
- CMS →
- Co-branding →
- Cognitive walkthrough →
- Collaborative economy →
- Columns →
- Communication strategy →
- Community manager →
- Competitive advantage →
- Compulsory fields →
- Confianza Online →
- Contactless →
- Container →
- Content curation →
- Content marketing →
- Content network →
- Contextual advertising →
- Continual improvement process →
- Converged media →
- Conversion →
- Conversion factor →
- Conversion form →
- Conversion funnel →
- Conversion rate →
- Conversion rate →
- Cookies →
- Copy →
- Copyleft →
- Copyright →
- Copywriter →
- Core business →
- Corporate brand →
- Corporate identity manual →
- Corporate naming →
- Corporate Social Responsibility →
- Corporate typeface →
- Corporate website →
- Cost per acquisition →
- CPA →
- CPC →
- CPI →
- CPL →
- CPV →
- Creative brief →
- Creative Commons →
- CRM →
- CRO →
- Cross selling →
- Cross-device identification →
- Cross-media marketing →
- Crossumer →
- Crowdequity →
- Crowdfunding →
- Crowdsourcing →
- CSS →
- CTA →
- CTR →
- Cue card →
- Customer Data Platforms →
- Customer experience →
- Customer journey →
- Cyber security →
- Cybermule →
- Cybersquatting →
D
- D.O.O.H. →
- D2C →
- Dark patterns →
- Dark store →
- Darknet →
- Dashboard →
- Data center →
- Data driven marketing →
- Data lake →
- Database Marketing →
- Dedicated server →
- Deduplication →
- Deep web →
- Deliverability →
- Descriptor →
- Design grid →
- Design system →
- Design thinking →
- Digital design →
- Digital ecosystem →
- Digital marketing →
- Digital Media Planner →
- Digital transformation →
- Digitalization →
- Dips or 'dp' →
- Direct traffic →
- Disk space →
- Display media →
- Domain →
- Domain parking →
- Dot-com →
- Dot-com bubble →
- Double opt-in →
- Driver →
- Drone →
- Drop shipping →
- Drupal →
- Duplicated content →
- Dynamic rotation →
E
- E-branding →
- E-commerce manager →
- Early adopter →
- Earned media →
- Ebay →
- Edge Rank →
- Ego-surfing →
- Electronic commerce →
- Electronic signature →
- Email client →
- Email marketing →
- Emerging brand →
- Emoticon →
- Emotional benefits →
- Empathy map →
- Employer branding →
- Endorsed brand →
- Endorsement →
- Engagement →
- Engagement marketing →
- Engagement metric →
- Environmental intelligence →
- Eponym →
- Error 404 →
- Error 500 →
- Error color →
- Euphony →
- European Data Protection Regulation (GDPR) →
- Evergreen content →
- Extensible banner →
- Extranet →
- Eye tracking →
F
- Facebook →
- Facebook Ads →
- Facebook Live →
- Facebook Marketplace →
- Facebook Workplace →
- False negative →
- False positive →
- Family brand →
- FAQ →
- Favicon →
- Favourites →
- Featured snippets →
- Feeds →
- Finstagram →
- Fintech →
- Fitts’ Law →
- Fixed grids →
- Flanker brand →
- Fleets →
- Flip book →
- Floating formats →
- Flog →
- Fluid grids →
- Fly →
- Focus groups →
- Follower →
- Footer →
- Form analysis →
- Forward navigation →
- Free software →
- Freebie marketing →
- Freebies →
- Freemium →
- Freeware →
- Frequency →
- Front-end web development →
- FTP →
- Functional benefits →
G
- Gamification →
- Gap analysis →
- Genchi genbutsu →
- General data protection regulation →
- Generation X →
- Generation Z →
- Geomarketing →
- Geotargeting →
- Give-away →
- Golden ratio →
- Google →
- Google Adsense →
- Google Adwords →
- Google Alerts →
- Google Analytics →
- Google Bomb →
- Google disavow tool →
- Google Earth →
- Google Maps →
- Google My Business →
- Google PageRank →
- Google Play →
- Google Plus →
- Google review →
- Google Rich Snippets →
- Google Sitemaps →
- Google Street View →
- Google Tag Manager →
- Google Translate →
- Google Trends →
- Google Website Optimizer →
- Googlebot →
- Graphic design →
- Graphic mark →
- Graphical user interface →
- Growth hacking →
- GRP →
- Guerrilla marketing →
- Guest Blogging →
H
- H1 →
- Happy path →
- Hard bounce →
- Hash →
- Hashtag →
- Hater →
- Header bidding →
- HEART metrics →
- Heatmap →
- Heavy user →
- Hick's Law →
- Hidden text →
- Hit →
- Hoax →
- Hosting →
- Hot list →
- House advertising →
- Housing →
- Hreflang →
- HTML →
- HTML5 →
- HTTP →
- HTTP header →
- HTTP/2 →
- Human-computer interaction →
- Hybrid app →
- Hype →
- Hyperlink →
I
- Iconic/symbolic logo →
- ICT →
- Identity theft →
- Iframe →
- Imagotype →
- Immersive commerce →
- Impression →
- Inbound marketing →
- Indexability →
- Individual product brand →
- Infinite scroll →
- Influencer →
- Influencer Marketing →
- Infographics →
- Infomediary →
- Infoxication →
- Input element →
- Insight →
- Instagram →
- Insurtech →
- Integrated formats →
- Interaction gulfs →
- Internal branding →
- Interruption marketing →
- Interstitial →
- Intranet →
i
I
J
j
K
- Keyline →
- Keylogger →
- Keyword planner →
- Keyword prominence →
- Keyword proximity →
- Keyword stuffing →
- Keywords →
- Killer app →
- KISS →
- Kissmetrics →
- Knowledge management →
- Knowledge representation →
- KPI (Key Performance Indicator) →
L
- Laggards →
- Landing page →
- Latency period →
- Lateral navigation →
- Layar →
- Layers →
- LBA →
- LBS →
- Lead →
- Lead magnet →
- Lead nurturing →
- Lead scoring →
- Lean manufacturing →
- Lean startup →
- Legacy system →
- Lego Serious Play →
- Lightbox →
- Link baiting →
- Link building →
- Link farms →
- Link juice →
- Link popularity →
- Link sculpting →
- Link swapping →
- LinkedIn →
- Linkedin open networker →
- Long tail Keyword →
- Lookalike Audiences →
- Lovemark →
- Loyalty →
- Loyalty programmes →
- LPO →
- LTV →
- Lurking →
M
- M-Commerce →
- M-Marketing →
- M2M →
- Mac Os →
- Machine learning →
- Macro environment →
- Macrotrend →
- Magento →
- Mailchimp →
- Mailing list →
- Margins →
- Market niche →
- Marketing →
- Marketing audit →
- Marketing mix →
- Marketing plan →
- Marketplace →
- Mashup →
- Maximum CPC →
- Maximum CTR (maximum click-through rate) →
- Media plan →
- Member a get a member →
- Meme →
- Memorability →
- Menéame →
- Menéame effect →
- Merchandising →
- Meta description →
- Meta refresh →
- Meta title →
- Metadata →
- Metatag →
- Micro environment →
- Microblog →
- Microcopy →
- Microsite →
- Microtrend →
- Mid page unit →
- Millennial →
- Minimum CPC →
- Minimum reproduction size →
- Minimum viable product →
- Misbranding →
- MMS →
- Mobile First →
- Mobile marketing →
- Moblog →
- Mockup →
- MOFU →
- Moments of truth →
- Monogram →
- MOOC →
- Moore's Law →
- Mouse over →
- Mousetrapping →
- MQL →
- Multi-agent system →
- Multichannel marketing →
- Mupis →
- MVT →
- MySQL database →
N
- Naming →
- Naming architecture →
- Naming list →
- Native advertising →
- Native App →
- Native video →
- Natural results →
- Negative brandjacking →
- Neologism →
- Networking →
- Neuromarketing →
- Newsjacking →
- Newsletter →
- Newsletter →
- NFC →
- Niche marketing →
- Niching →
- Noa →
- Nofollow →
- Noindex →
- Non-technological innovation →
- Nonprofit Marketing →
- Not provided →
O
- Objective →
- Ockham´s razor →
- ODP →
- Off-site SEO →
- Offline →
- Omnichannel →
- OMO →
- On-site SEO →
- One to one marketing →
- Online →
- Online reputation →
- Open rate →
- Open-source →
- Operational marketing →
- Opt-in →
- Opt-out →
- Organic traffic →
- ORM →
- OTT (Over the top) →
- Outbound marketing →
- Overbranding →
- Own media →
- Own name brands →
P
- P2P →
- PaaS →
- Padding →
- Page view →
- Pagejacking →
- PageRank sculpting →
- Paid media →
- Paid traffic →
- Panda →
- Parallax →
- Parent brand →
- Pay per lead (PPL) →
- Pay per sale (PPS) →
- Pay per view →
- Pay with a tweet →
- Paypal →
- PDF →
- Perceived value →
- Performance marketing →
- Periscope →
- Permalink →
- Permission marketing →
- Persevere →
- Personal branding →
- Persuasive patterns →
- Pervasive computing →
- Phishing →
- Photocall →
- Phygital experience →
- Ping →
- Pingback →
- Pinterest →
- Pivot →
- Pixel →
- Pixel density →
- Plain language →
- Plug and play →
- Plugin →
- Podcast →
- Points or 'pts' →
- Poka-yoke →
- Pop up store →
- Pop-under →
- Pop-up →
- POP3 →
- Portal →
- Positive brandjacking →
- Post →
- PPA →
- PPC →
- Predictive analytics →
- Prestashop →
- Primary color →
- Privacy Policy →
- Private brand →
- Product life cycle →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Proprietary software →
- Prosumer →
- Protected area →
- Proximity marketing →
- Pull advertising →
- Purchasing decision process →
- Pure play →
- Push Advertising →
- Push notifications →
- Python →
Q
R
- RACE framework →
- Ranking →
- Readability →
- Real-time marketing →
- Reels →
- Referral marketing →
- Referral traffic →
- Referrals →
- Release early, release often →
- Relevance →
- Remarketing →
- Rendering →
- Repurchase →
- Reputational analysis →
- Responsive cropping →
- Responsive design →
- Responsive web design →
- Retail digital signage →
- Retainer →
- Retargeting →
- Returning visitor →
- Reverse navigation →
- Rich media banners →
- Rich snippets →
- Roadmap →
- ROAS →
- Robots.txt →
- ROI →
- Roomality →
- ROPO (Research Online Purchase Offline) →
- RSS →
- RTB →
S
- SaaS →
- Sales funnel →
- Sampling →
- Scalable pixels or 'sp' →
- Scamper →
- Scent marketing →
- Scope →
- Scope creep →
- Scoring →
- Scrims →
- Scroll →
s
S
- SEA →
- Search console →
- Search engine →
- Search funnels →
- Seasonality →
- Secondary color →
- Segmentation →
- Selfie →
- SEM →
- Semantic web →
- Sensory branding →
- Sensory marketing →
- SEO →
- SEO copywriter →
- SERP →
- Server →
- Service Blueprint →
- Service design →
- Session →
- Shadowing →
- Share of voice →
- Shared server →
- Shareware →
- Shopbot →
- Shoppable media →
- Shopping cart →
- Showrooming →
- Siri →
- Site tree →
- Sitemap →
- Skyscraper →
- Slack →
- Slogan →
- SMART Objective →
- Smart objects →
- Smartphone →
- Smishing →
- SMM →
- SMO →
- SMS →
- SMS and MMS marketing →
- SMTP →
- Snackbars →
- Snapchat →
- Social commerce →
- Social Media →
- Social media advertising →
- Social Network Analytics →
- Social networks →
- Social selling →
- Social shopping →
- Social-media press release →
- Soft bounce →
- SoLoMo →
- Spam →
- Splinternet →
- Splog →
- Sponsored link →
- Sponsorship →
- Spotify →
- SQL →
- SSL →
- Stakeholder →
- Startup →
- Stop motion →
- Stories →
- Storyboard →
- Storydoing →
- Storytelling →
- Strategic design →
- Strategic marketing →
- Strategic positioning →
- Streaming →
- Street marketing →
- Structured data →
- Style sheet →
- Sub-brand →
- Subdomain →
- Surface color →
- SWOT →
- Symbolic benefits →
- Syndication →
T
- Taboo →
- Tactile branding →
- Tagline →
- Target →
- Taxonomie →
- Teaser →
- Techno branding →
- Technorati →
- Thank you page →
- Think tank →
- TikTok →
- Time on page →
- Tipping point →
- TOFU →
- Token →
- Tools for webmasters →
- Top-of-heart →
- Top-of-mind awareness →
- Trackback →
- Trade marketing →
- Trademark →
- Traffic Manager →
- Traffic sources →
- Transmedia storytelling →
- Tree test →
- Trend →
- Trend analyst →
- Trending topic →
- Trial period →
- Triggered memory →
- Troll →
- Tumblr →
- Tweet →
- Twitch →
- Twitter →
- Twitter Ads →
- Twitter Media Studio →
- Two-way-marketing →
- Typosquatting →
U
- Underbranding →
- Underdelivery →
- Unique Selling Proposition →
- Unique visitor →
- Up Selling →
- Up-time →
- URL →
- Usability →
- Usability testing →
- User experience →
- User flow →
- User interface →
- User Research →
- User-centred design →
- User-generated content →
- UX writer →
V
- Vanity metrics →
- Verbal identity →
- Vertical portal →
- Vertical spacing →
- Video marketing →
- Video on demand →
- Vimeo →
- Vine →
- Viral →
- Viral marketing →
- Viral rate →
- Virtual assistant →
- Vishing →
- Visual data scientist →
- Visual identity →
- Visual search →
- Voice of customer →
- Voice Search →
- Von Restorff effect →
W
- W3C →
- WAP →
- WapMail →
- Waste →
- Wearable →
- Web 2.0 →
- Web analytics →
- Web app →
- Web copywriter →
- Web crawler →
- Web design →
- Web directory →
- Web mining →
- Web relevance →
- Web traffic →
- Weber-Fechner´s Law →
- Webinar →
- WebMail →
- Webmaster →
- Webrooming →
- WeChat →
- WhatsApp →
- White hat SEO →
- Whitelists →
- Whitepaper →
- Whois →
- Widget →
- Wiki →
- Wireframe →
- Woocommerce →
- Word cloud →
- Word mark →
- Word of mouth →
- Word-of-mouth marketing →
- WordPress →
- Workflow →
- Workshop →
- WPO (Web Performance Optimization) →
- Wysiwyg →
X
Y
Z
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