Principle of usability described by Jakob Nielsen that recommends the use of familiar patterns in design in order to facilitate user experience, because users prefer it when a site works in the same way as all the other sites they already know. According to this Law, originality would impair user experience.
Other denominations:
Consistency law
Other ux
related terms
F
I
J
L
M
N
P
R
S
- Scamper →
- Scrims →
- Secondary color →
- Service design →
- Snackbars →
- Strategic design →
- Surface color →
U
V
Z