Methodology for the creation of design systems oriented in a digital medium based on simple modular elements in order to create information structures that are much more complex. Developed by the digital designer Brad Frost who was inspired by chemistry, atomic design is composed of five layers or levels (atoms, molecules, organisms, templates, and pages/systems).
Other branding
related terms
A
- Above the line →
- Acoustic brand →
- Acronym →
- Advertising version →
- Atomic design →
- Attitude →
- Attributes →
- Audio branding →
B
- B-Corps →
- Below the line →
- Benchmarking →
- Benefits →
- Branch architecture →
- Brand →
- Brand activism →
- Brand ambassador →
- Brand aversion →
- Brand awareness →
- Brand community →
- Brand design →
- Brand dilution →
- Brand essence →
- Brand experience →
- Brand falsification →
- Brand identity →
- Brand image →
- Brand loyalty →
- Brand mascot →
- Brand packaging →
- Brand parity →
- Brand personality →
- Brand portfolio →
- Brand positioning statement →
- Brand promise →
- Brand recognition →
- Brand role →
- Brand salience →
- Brand tribe →
- Brand typicality →
- Brand value →
- Branding →
- Brandjacking →
C
- Cacophony →
- Cannibalization →
- Claim →
- Co-branding →
- Cognitive walkthrough →
- Corporate brand →
- Corporate identity manual →
- Corporate naming →
- Corporate Social Responsibility →
- Corporate typeface →
D
E
P
- Parent brand →
- Perceived value →
- Personal branding →
- Pop up store →
- Positive brandjacking →
- Private brand →
- Protected area →
R
S
- Scent marketing →
- Sensory branding →
- Slogan →
- Strategic positioning →
- Sub-brand →
- Symbolic benefits →
T
- Taboo →
- Tactile branding →
- Tagline →
- Techno branding →
- Top-of-heart →
- Top-of-mind awareness →
- Trademark →
- Triggered memory →
U
V
W