Lovemark is a concept created by Kevin Roberts that refers to a marketing positioning strategy based on generating an emotional bond or connection between the consumer and the brand. The love of the brand or lovemark must transmit its differential value and create experiences for its consumers. The aim of this is to build customer loyalty and differentiate from other brands.
Other branding
related terms
A
- Above the line →
- Acoustic brand →
- Acronym →
- Advertising version →
- Atomic design →
- Attitude →
- Attributes →
- Audio branding →
B
- B-Corps →
- Below the line →
- Benchmarking →
- Benefits →
- Branch architecture →
- Brand →
- Brand activism →
- Brand ambassador →
- Brand aversion →
- Brand awareness →
- Brand community →
- Brand design →
- Brand dilution →
- Brand essence →
- Brand experience →
- Brand falsification →
- Brand identity →
- Brand image →
- Brand loyalty →
- Brand mascot →
- Brand packaging →
- Brand parity →
- Brand personality →
- Brand portfolio →
- Brand positioning statement →
- Brand promise →
- Brand recognition →
- Brand role →
- Brand salience →
- Brand tribe →
- Brand typicality →
- Brand value →
- Branding →
- Brandjacking →
C
- Cacophony →
- Cannibalization →
- Claim →
- Co-branding →
- Cognitive walkthrough →
- Corporate brand →
- Corporate identity manual →
- Corporate naming →
- Corporate Social Responsibility →
- Corporate typeface →
D
E
P
- Parent brand →
- Perceived value →
- Personal branding →
- Pop up store →
- Positive brandjacking →
- Private brand →
- Protected area →
R
S
- Scent marketing →
- Sensory branding →
- Slogan →
- Strategic positioning →
- Sub-brand →
- Symbolic benefits →
T
- Taboo →
- Tactile branding →
- Tagline →
- Techno branding →
- Top-of-heart →
- Top-of-mind awareness →
- Trademark →
- Triggered memory →
U
V
W