Person employed by businesses and organizations to represent and promote one of their brands, contributing in general terms to improving its image or its sales.
They tend to be leaders or influencers by nature, benchmarks within the professional world in which they operate. Sports personalities are a classic example of brand ambassadors, such as the footballer Leo Messi and his work for Adidas. Brand ambassadors tend to have greater commitment and loyalty towards the product or service, with which they are thoroughly familiar and to which they have an emotional attachment.
Other branding
related terms
A
- Above the line →
- Acoustic brand →
- Acronym →
- Advertising version →
- Atomic design →
- Attitude →
- Attributes →
- Audio branding →
B
- B-Corps →
- Below the line →
- Benchmarking →
- Benefits →
- Branch architecture →
- Brand →
- Brand activism →
- Brand ambassador →
- Brand aversion →
- Brand awareness →
- Brand community →
- Brand design →
- Brand dilution →
- Brand essence →
- Brand experience →
- Brand falsification →
- Brand identity →
- Brand image →
- Brand loyalty →
- Brand mascot →
- Brand packaging →
- Brand parity →
- Brand personality →
- Brand portfolio →
- Brand positioning statement →
- Brand promise →
- Brand recognition →
- Brand role →
- Brand salience →
- Brand tribe →
- Brand typicality →
- Brand value →
- Branding →
- Brandjacking →
C
- Cacophony →
- Cannibalization →
- Claim →
- Co-branding →
- Cognitive walkthrough →
- Corporate brand →
- Corporate identity manual →
- Corporate naming →
- Corporate Social Responsibility →
- Corporate typeface →
D
E
P
- Parent brand →
- Perceived value →
- Personal branding →
- Pop up store →
- Positive brandjacking →
- Private brand →
- Protected area →
R
S
- Scent marketing →
- Sensory branding →
- Slogan →
- Strategic positioning →
- Sub-brand →
- Symbolic benefits →
T
- Taboo →
- Tactile branding →
- Tagline →
- Techno branding →
- Top-of-heart →
- Top-of-mind awareness →
- Trademark →
- Triggered memory →
U
V
W