What is branding?

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Set of activities aimed at building a brand and associating it with a specific values and personality vis-à-vis consumers.

Branding tends to be confused with naming and visual identity, and whilst it is true to say the both form part of a brand, the concept of branding runs deeper: the objective of branding is to equip a brand with a specific presence on the market, to attract and retain potential customers.

 
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