What is an influencer?

Person that may influence purchasing decisions in other users, thanks to their authority and credibility on social networks in relation to a specific subject.

Many businesses use influencers to act as evangelists for their brands, because they can access their target quickly and relatively cheaply, compared to other channels.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#