Enriched online advertising format which includes audiovisual elements of a very high graphic quality and which allows interaction possibilities that go beyond traditional cyclical animations or simple clickthroughs. They come in various shapes and sizes and provide greater interactivity with users, while possessing increased attractiveness compared to the static images of traditional banners.
The advertisement can unfold, float, or travel freely around the screen, for example.
Other denominations:
Enriched banners
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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