A portmanteau of "advertising" and "gaming".
The development of free online or downloadable mobile phone games as marketing and communications tools. Given the invasive nature of traditional advertising formats, interactive games provide prolonged and voluntary user exposure to the values of a promoted brand, product or service, creatively integrated into the plot.
Other advertising
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
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- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
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