In online advertising, a vertical banner normally placed in the central column of a web page, placed in the middle of page content and strategic sites where the user does not feel bothered by the inclusion of advising. Possess excellent visibility thanks to is large size.
Other denominations:
Mid page unit
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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