What is bartering?

Commercial operation which substitutes, event if partially, payment in cash for the exchange of goods, services or advertising remuneration.

The ease with which the Internet enables companies around the world to get in contact with each other has led to the proliferation of sites where companies can place ads requesting certain products and services in exchange for others, presenting an opportunity to exploit accumulated stock.

Another example of this business transaction model would be when a sponsor is responsible for managing part of a website, designing the information published therein.

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