When an online campaign or marketing plan generate a lower response than expected over a previously agreed time frame, failing to meet a set objective, be it a volume of impressions, visits or conversions.
May be due to internal causes, such as poor creativity or incorrect strategic planning, or may respond to external reasons such as competition with more successful initiatives.
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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