Indicator used to express the exposure to, and visibility of, an online advertising campaign compared to its competitors or the sector total in percentage terms.
An increased presence affects market share, although it is a frequent error to consider that SOV is due to a specific advertising investment, given that advertising spend does not necessarily translate into SOV.
Acronym or abbreviation:
Share of voice: Share of Voice
Other denominations:
Share of voice
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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