Online advertising pricing model which bases price on the results obtained: the advertiser pays a fee based on the number of visitors arriving at their website via online advertising that perform a specific action, be it complete a registration or information request (cost per lead), make a purchase (cost per acquisition), or any other action agreed in advance.
The process may be imposed, agreed between the parties or decided via auction.
Acronym or abbreviation:
CPA: Cost Per Action
Other denominations:
Cost per action
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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