Maximum sum an advertiser will pay for each click-through obtained by their advert. Used as an indicator in the dynamic bid to agree a price for a sponsored link using AdWords and, consequently, a parameter that affects advert positioning in the results ranking for a search engine or content network query.
Acronym or abbreviation:
Maximum CPC: Maximum Cost per Click
Other advertising
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
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- PPA →
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- Product placement →
- Programmatic advertising →
- Promoted trend →
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- Search funnels →
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- Splog →
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- Street marketing →
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