An advertising strategy that uses as its resource one or more endorsements from celebrities who recommend the product or service, thereby reinforcing its value or prestige. Reviews carried out by celebrities and which appear on advertising media, such as leaflets, videos, websites, etc. are also called endorsements. When the recommendations come from consumers, they are called testimonials.
Other denominations:
Endorsement advertising, testimonial
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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