A practice that consists of focussing advertising and marketing activities towards a specific market sub- grouping considered relevant due to its profile; this grouping is called the target audience and is generally defined as a function of sociodemographic criteria (age, location, economic level, sex…), although the Internet has enabled a whole range of variables to be creatively applied to user segmentation.
Other advertising
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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