What is buzz?

The interest of users and internet-users in a particular subject, which manifests itself through an increase in information, in the number of conversations or searches with regard to a famous person, brand, product, or service. The term represents the state of market opinion with regard to a brand, and as such it does not possess any particular connotation, although in its positive aspect…

The term represents the state of market opinion in relation to a brand, and therefore has no specific connotation, although on the plus side it is the main objective of all marketing practices developed under Web 2.0 (eWOM, Viral, SMM...)

Other denominations:
Internet Buzz

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