Online advertising pricing model, based on the cost of gaining potential customer loyalty: the advertiser pays for each new sign-up based on the company's data.
Customers are signed-up using subscription forms where they voluntarily provide personal information in return for receiving further information about a product or service via newsletters or catalogues containing promotions and special offers.
Acronym or abbreviation:
CPL: Cost Per Lead
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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