Full-screen advertising message that is displayed in the active window whilst new page content is loaded. As with a TV advert, an interstitial demands passivity on the part of the user, who, in many instances cannot avoid its sudden appearance or interrupt its display; and can therefore be considered to be an intrusion into the natural browsing process.
Other denominations:
Interstitial advertisements
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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