What is a communication strategy?

Set of programmed decisions and actions for more effective communication, based on specific interests.

When planning a communication strategy it is important to undertake a process of analysis to define the current situation, study the market and consider what the competition are doing. You must also establish the business and communication objectives, identify the target audience, the nature of messages to be transmitted and which communication channels to employ.

Having defined the foregoing, it is time to draw up a plan including the action to be taken, deadlines, budget and resources to be employed.

What's more, it is fundamental that you measure the results obtained and assess if the action taken has satisfied the objectives set.

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