Term coined by Seth Godin in 1999 in a book of the same title which refers to a kind of marketing based on obtaining authorization for the receipt of advertising and information on a particular brand or product directly from consumers, on a completely voluntary basis. In contrast to interruption marketing, it gives consumers the chance to choose voluntarily to be the target of marketing.
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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