Free online statistical analysis tool offered by Google that provides detailed real-time reports on traffic generated by a particular website. Measurements include information on how users have accessed a website (number of visits, where they originate, keywords used to search, what search engines were used and what type of browser...) and describes their interaction with it (visit duration, pages visited, ...).
By understanding audience behaviour the program enables investment to be supervised and marketing campaigns to be easily evaluated to optimise their performance.
Other advertising
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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