Heading or advertisement appearing on a web page in the form a static (jpeg or gif) or dynamic (java, flash) device, which seeks user interaction, including a link to attract traffic to the advertisers website. It is the most popular form of online advertising. The standard format is rectangular, 468 x 60 pixels, but in practice may adopt a wide range of sizes (buttons, skyscrapers, etc.).
Other advertising
related terms
F
G
H
I
J
L
M
N
O
P
- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
Q
R
S
- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
T
U