An advertising procurement model where price is based on interaction: the advertiser pays depending on the number of clicks obtained by the advertising message, that is, as a function of the traffic generated by the advert to its content, independent of the number of impressions created.
A payment model used mainly by search engine advertising programs, such as Google AdWords.
Acronym or abbreviation:
PPC: Pay Per Click
Other denominations:
Pay-Per-Click
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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