What is SMM or social media marketing?

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Abbreviation of Social Media Marketing, which consists of all those activities carried out by companies, institutions, or independent professionals in order to promote their products and/or services and establish a bond with their target audience through social media. It is one of the pillars of the digital marketing strategy – together with SEO, SEM, and SMO – and it ranges from advertisements on social media (Social Ads) to community management.

 

Other denominations:
Social Media Marketing

 
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