What are keywords?

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Term or collection of terms introduced by users into a search engine such as Google when they want to locate information and which are used by the search engine to identify the results and the advertisements that best match the search. Thus, selecting keywords that coincide with the expressions or phrases used by users has become a basic element of both web ranking and the effectiveness of advertisements. There are three kinds of keywords: navigational, informational, and transactional.

 
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