What is App Store Optimization (ASO)?

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Mobile application optimisation process, with the goal of gaining a position amongst the first results, when users search in app stores such as Google Play or the Apple Store. Whereby the greater the visibility the higher the likelihood of being found by users and thereby obtaining downloads and installations.

The ASO process involves factors such as name, title, description, keywords, icon, screenshots, categories, reviews, etc.

Other denominations:
App Store Optimization

 
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