What is click and mortar?

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Hybrid business model, which combines the advantages of both online sales and of physical sales. These businesses originate both from the evolution of online businesses into physical businesses and from the conversion of physical businesses into online businesses, and offer consumers a complete experience, where purchases can be started or finished both at the online shop or at the offline establishment, allowing consumers to decide which channels to use.

Other denominations:
Bricks and clicks

 
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