What is a Traffic manager?

Professional digital profile in charge of controlling and administering the traffic received by a website. His/Her mission is to ensure that the quality and quantity of traffic increases, for which purpose techniques such as search-engine positioning (SEO), contextual advertising, or advertising on social media are employed, amongst others. Therefore a knowledge of both IT and digital marketing and advertising is required, so as to be able to attract more visitors and draw up reports with the evolution of the metrics, or to propose activities in order to generate more leads.

Other denominations:
Digital trafficker

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