What are baby boomers?

Home  Dictionary  Baby boomer
 

Baby boomers are those born between 1946 and 1964, or in other words, born during the baby boom that followed the end of the Second World War. This demographic cohort, which precedes generation X, is currently the generation with the greatest purchasing power and is characterized by being traditional and obsessed with youth, so they are active and health-conscious.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#