What is audience profile?

Home  Dictionary  Audience profile
 

Description of the ideal customer for a company or brand, with the greatest amount of detail possible: age, sex, socio-demographic profile, family status, hobbies, shopping behaviour, etc.

It is essential that the audience profile be defined prior to developing a marketing plan, as we need to know who will be addressing.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#