What is a clickmap?

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Web analytics technique that provides a graphic representation of where users click on a page. It enables the visibility and positioning of page components to be assessed, which elements confuse the user and which are more profitable.

Some versions, such as that provided by Google Analytics, only offer information about click-throughs - clicks on links, advertisements, and other interactive elements available for this purpose - whilst other tools such as ClickHeat or Clickdensity also consider those in other areas of the screen.

Other denominations:
Clickmap

 
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