What is the HEART metrics?

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Working methodology developed by Google in order to measure users’ experience with digital products, which includes five categories with indicators (Happiness, Engagement, Adoption, Retention, Task success: HEART). Happiness measures users’ attitude towards the system; engagement evaluates the level of user involvement with the product, adoption is the number of new users for a product or a product characteristic, retention is the rate with which users return to use a product, and task success includes traditional behaviour metrics in user experience.

 
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