What is M-marketing?

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The use of mobile devices as a means of advertising, that establishes a commercial communication channel between users and advertisers. This type of platform offers advantages such its lower cost of action, the possibility of segmentation, immediate communication and its scope, given users tend to take their mobile devices with them at all times.

Most current investment in mobile marketing is spent on developing sponsored download applications and SMS and MMS marketing, although the innovation possibilities with less traditional strategies are enormous, for example the the practice of LBA or proximity marketing.

Acronym or abbreviation:
M-Marketing: Mobile Marketing

Other denominations:
Mobile marketing

 
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