Trend in purchasing behaviour, whereby a consumer searches the Internet for information about a product on which to base a purchasing decision, and then purchases the item in a physical store.
Acronym or abbreviation:
ROPO (Research Online Purchase Offline): Research Online Purchase Offline
Other denominations:
ROBO (Research Online, Buy Offline) and O2S (Online to Store)
Other digital marketing
related terms
A
- A/B testing →
- Accelerated Mobile Pages (AMP) →
- Ad-visor →
- Added value →
- AERCO-PSM →
- Affiliate marketing →
- AIDA →
- Android →
- App Store →
- Astroturfing →
- Attribution model →
- Audience profile →
- Audio Ad →
- Augmented reality →
- Axure →
B
- B2B →
- B2C →
- Baby boomer →
- Backlinks →
- Beacon →
- Beta software →
- Big Data →
- Black hat →
- Blacklists →
- Blog spam →
- BOFU →
- Bounce Rate →
- Bounced emails →
- Brand Advocate →
- Brand streaming →
- Branded content →
- Branded content specialist →
- Breadcrumb trails →
- Break-even point →
- Buyer persona →
- Buzz monitoring →
C
- Canonical label →
- Card sorting →
- Cart abandonment →
- Cashback →
- Catch all marketing →
- Channel →
- Chatbot →
- Churn rate →
- Churn rate →
- Click →
- Clickmap →
- Clickstream →
- Client brief →
- Cloaking →
- Clubhouse →
- Community manager →
- Competitive advantage →
- Confianza Online →
- Contactless →
- Content curation →
- Content marketing →
- Converged media →
- Conversion funnel →
- Conversion rate →
- Copy →
- Core business →
- Creative brief →
- CRM →
- CRO →
- Cross selling →
- Cross-device identification →
- Cross-media marketing →
- Crossumer →
- Crowdequity →
- Crowdsourcing →
- CTA →
- Cue card →
- Customer journey →
D
- D.O.O.H. →
- D2C →
- Dark store →
- Data driven marketing →
- Data lake →
- Database Marketing →
- Deduplication →
- Deliverability →
- Design system →
- Design thinking →
- Digital design →
- Digital ecosystem →
- Digital marketing →
- Digital Media Planner →
- Digital transformation →
- Domain parking →
- Double opt-in →
- Driver →
E
F
- Facebook Ads →
- Facebook Marketplace →
- Facebook Workplace →
- False negative →
- False positive →
- Feeds →
- Finstagram →
- Fintech →
- Fleets →
- Flip book →
- Flog →
- Focus groups →
- Follower →
- Form analysis →
- Freebie marketing →
- Freebies →
- Freemium →
- Freeware →
G
- Gamification →
- Gap analysis →
- General data protection regulation →
- Generation X →
- Generation Z →
- Geomarketing →
- Geotargeting →
- Give-away →
- Google Bomb →
- Google disavow tool →
- Google PageRank →
- Google Play →
- Google Rich Snippets →
- Google Trends →
- Google Website Optimizer →
- Graphic design →
- Graphical user interface →
- Growth hacking →
- Guerrilla marketing →
- Guest Blogging →
H
- Hard bounce →
- Header bidding →
- HEART metrics →
- Heatmap →
- Heavy user →
- Hidden text →
- Hit →
- Human-computer interaction →
I
- Inbound marketing →
- Indexability →
- Influencer →
- Influencer Marketing →
- Infomediary →
- Insight →
- Interruption marketing →
i
J
K
- Keyword planner →
- Keyword stuffing →
- Keywords →
- Kissmetrics →
- Knowledge management →
- KPI (Key Performance Indicator) →
L
- Laggards →
- Latency period →
- Layar →
- LBA →
- LBS →
- Lead →
- Lead magnet →
- Lead nurturing →
- Lead scoring →
- Lightbox →
- Link baiting →
- Link building →
- Link farms →
- Link juice →
- Link popularity →
- Link sculpting →
- Link swapping →
- Linkedin open networker →
- Long tail Keyword →
- Lookalike Audiences →
- Loyalty →
- Loyalty programmes →
- LPO →
- LTV →
- Lurking →
M
- M-Commerce →
- M-Marketing →
- Machine learning →
- Macro environment →
- Macrotrend →
- Mailchimp →
- Market niche →
- Marketing →
- Marketing audit →
- Marketing mix →
- Marketing plan →
- Marketplace →
- Media plan →
- Member a get a member →
- Memorability →
- Merchandising →
- Meta title →
- Micro environment →
- Microcopy →
- Microtrend →
- Millennial →
- MMS →
- Mobile marketing →
- Moblog →
- Mockup →
- MOFU →
- Moments of truth →
- Mouse over →
- Mousetrapping →
- MQL →
- Multichannel marketing →
- MVT →
N
- Native video →
- Natural results →
- Networking →
- Neuromarketing →
- Newsjacking →
- Newsletter →
- Newsletter →
- Niche marketing →
- Nofollow →
- Noindex →
- Nonprofit Marketing →
O
P
- Page view →
- PageRank sculpting →
- Paid traffic →
- Parallax →
- Pay per lead (PPL) →
- Pay per sale (PPS) →
- Pay with a tweet →
- Performance marketing →
- Photocall →
- Phygital experience →
- Poka-yoke →
- Predictive analytics →
- Product life cycle →
- Prosumer →
- Proximity marketing →
- Purchasing decision process →
- Push notifications →
Q
R
- RACE framework →
- Real-time marketing →
- Reels →
- Referral marketing →
- Relevance →
- Remarketing →
- Responsive design →
- Retainer →
- Retargeting →
- Rich snippets →
- Roadmap →
- ROPO (Research Online Purchase Offline) →
S
- Sales funnel →
- Sampling →
- Scope →
- Scope creep →
- SEA →
- Search console →
- Seasonality →
- Selfie →
- SEM →
- Sensory marketing →
- SEO →
- SERP →
- Service Blueprint →
- Shadowing →
- Shareware →
- Shoppable media →
- Showrooming →
- Slack →
- SMART Objective →
- Smart objects →
- SMM →
- SMO →
- SMS →
- SMS and MMS marketing →
- Social commerce →
- Social Media →
- Social Network Analytics →
- Social selling →
- Social shopping →
- Social-media press release →
- Soft bounce →
- SoLoMo →
- Spotify →
- SQL →
- Stop motion →
- Stories →
- Storyboard →
- Storydoing →
- Storytelling →
- Strategic marketing →
- SWOT →
T
- Target →
- Taxonomie →
- TikTok →
- Tipping point →
- TOFU →
- Trade marketing →
- Transmedia storytelling →
- Tree test →
- Trend →
- Trend analyst →
- Trial period →
- Twitch →
- Two-way-marketing →
U
V
W
- Web analytics →
- Web design →
- Web directory →
- Web mining →
- Web relevance →
- Web traffic →
- Weber-Fechner´s Law →
- Webrooming →
- WeChat →
- WhatsApp →
- White hat SEO →
- Whitelists →
- Wireframe →
- Word cloud →
- Word of mouth →
- Word-of-mouth marketing →
Y
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