What is SMO or social media optimization?

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The process of adapting a website so that is has greater visibility in social media and online communities.

The term refers to the adoption of internal measures (offpage) such as improving design to improve attractiveness, working on content to make it more interesting to users, facilitating browsing and implementing applications such as bookmarks to facilitate access or content distribution syndication options... and any other method to attracts traffic and generate new possibilities for receiving incoming links. Thereby improving positioning with search engines (SEO), and therefore SMO may be considered a new SEM practice.

Acronym or abbreviation:
SMO: Social Media Optimization

 
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