¿Qué es header bidding?

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Advanced form of programmatic advertising that makes it possible for various buyers to bid for the acquisition of advertising slots in real time, instead of selling their inventory to one single buyer. Technically, the term header bidding refers to the Javascript code introduced into the header of the media websites. This gives its name to this kind of bidding mechanism, which is carried out by way of the header of the web page, before it loads. This technology allows the publisher to sell its advertising inventory for the highest possible price.

 
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