What is B2B?

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Abbreviation of business to business, referring to those business models in which the transaction of goods or the provision of services is carried out between two businesses, and not between a business and the end consumer (business to consumer or B2C).

In B2B models, it is necessary to take into account certain characteristics that distinguish it from B2C, such as a different target, a smaller market size, more rational purchasing motives, a slower purchasing process, or a higher transaction value, inter alia.

 
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