What is a focus group?

Home  Dictionary  Focus groups
 

Technique used to gather opinions from a representative segment of the market based on the brand target. The working methodology involves gathering a group of between six and twelve people to discuss a subject, product or service under the direction of a moderator. Practical conclusions can be drawn based on the group's honest answers.

Other denominations:
Focus group

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#