What is a service blueprint?

Home  Dictionary  Service Blueprint
 

A service blueprint is a document or map where moments of truth are established. This tool allows you to see in detail what components make up a service, in order to analyse, implement and improve it. In short, it can be defined as a set of instructions or a manual, explaining to employees how to interact with the customer at each point of contact.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#