What is an attribution model?

Home  Dictionary  Attribution model
 

The rule, or set of rules, that determines how credit for sales and conversions is assigned.

Different attribution models exist: last interaction, last non-direct click, last AdWords click, first interaction, linear, time decay and position based. The most wide used is the last non-direct click attribution model, which accounts for the last click prior to conversion.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#