What are link farms?

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A Black Hat technique that consists of exchanging links on a large scale between a network of websites mutually linked together for the sole purpose of improving their search engine positioning.

Also refers to the purchase of incoming links associated with a desired anchor text from artificial or automated web directories.

In both cases the link originates from a group of thousands of websites without a shared subject or logical structure. The practice should not be confused with the legitimate exchange of links between friendly pages, or thematic website directories.

Other denominations:
Link farms

 
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