Free mobile app which allows the addition of layers of augmented reality, using the smartphone’s camera to display digital information in real time superimposed onto the real images being captured. These layers of digital information can provide information on nearby cash-machines, restaurants, public transport or tourist routes, inter alia.
In practice, the phone screen displays what is being captured by the camera and then includes additional content in real time, so that users see the real world around them, but with superimposed information. Layar uses the GPS receiver and the compass built into telephones to locate the user.
Other digital marketing
related terms
A
- A/B testing →
- Accelerated Mobile Pages (AMP) →
- Ad-visor →
- Added value →
- AERCO-PSM →
- Affiliate marketing →
- AIDA →
- Android →
- App Store →
- Astroturfing →
- Attribution model →
- Audience profile →
- Audio Ad →
- Augmented reality →
- Axure →
B
- B2B →
- B2C →
- Baby boomer →
- Backlinks →
- Beacon →
- Beta software →
- Big Data →
- Black hat →
- Blacklists →
- Blog spam →
- BOFU →
- Bounce Rate →
- Bounced emails →
- Brand Advocate →
- Brand streaming →
- Branded content →
- Branded content specialist →
- Breadcrumb trails →
- Break-even point →
- Buyer persona →
- Buzz monitoring →
C
- Canonical label →
- Card sorting →
- Cart abandonment →
- Cashback →
- Catch all marketing →
- Channel →
- Chatbot →
- Churn rate →
- Churn rate →
- Click →
- Clickmap →
- Clickstream →
- Client brief →
- Cloaking →
- Clubhouse →
- Community manager →
- Competitive advantage →
- Confianza Online →
- Contactless →
- Content curation →
- Content marketing →
- Converged media →
- Conversion funnel →
- Conversion rate →
- Copy →
- Core business →
- Creative brief →
- CRM →
- CRO →
- Cross selling →
- Cross-device identification →
- Cross-media marketing →
- Crossumer →
- Crowdequity →
- Crowdsourcing →
- CTA →
- Cue card →
- Customer journey →
D
- D.O.O.H. →
- D2C →
- Dark store →
- Data driven marketing →
- Data lake →
- Database Marketing →
- Deduplication →
- Deliverability →
- Design system →
- Design thinking →
- Digital design →
- Digital ecosystem →
- Digital marketing →
- Digital Media Planner →
- Digital transformation →
- Domain parking →
- Double opt-in →
- Driver →
E
F
- Facebook Ads →
- Facebook Marketplace →
- Facebook Workplace →
- False negative →
- False positive →
- Feeds →
- Finstagram →
- Fintech →
- Fleets →
- Flip book →
- Flog →
- Focus groups →
- Follower →
- Form analysis →
- Freebie marketing →
- Freebies →
- Freemium →
- Freeware →
G
- Gamification →
- Gap analysis →
- General data protection regulation →
- Generation X →
- Generation Z →
- Geomarketing →
- Geotargeting →
- Give-away →
- Google Bomb →
- Google disavow tool →
- Google PageRank →
- Google Play →
- Google Rich Snippets →
- Google Trends →
- Google Website Optimizer →
- Graphic design →
- Graphical user interface →
- Growth hacking →
- Guerrilla marketing →
- Guest Blogging →
H
- Hard bounce →
- Header bidding →
- HEART metrics →
- Heatmap →
- Heavy user →
- Hidden text →
- Hit →
- Human-computer interaction →
I
- Inbound marketing →
- Indexability →
- Influencer →
- Influencer Marketing →
- Infomediary →
- Insight →
- Interruption marketing →
i
J
K
- Keyword planner →
- Keyword stuffing →
- Keywords →
- Kissmetrics →
- Knowledge management →
- KPI (Key Performance Indicator) →
L
- Laggards →
- Latency period →
- Layar →
- LBA →
- LBS →
- Lead →
- Lead magnet →
- Lead nurturing →
- Lead scoring →
- Lightbox →
- Link baiting →
- Link building →
- Link farms →
- Link juice →
- Link popularity →
- Link sculpting →
- Link swapping →
- Linkedin open networker →
- Long tail Keyword →
- Lookalike Audiences →
- Loyalty →
- Loyalty programmes →
- LPO →
- LTV →
- Lurking →
M
- M-Commerce →
- M-Marketing →
- Machine learning →
- Macro environment →
- Macrotrend →
- Mailchimp →
- Market niche →
- Marketing →
- Marketing audit →
- Marketing mix →
- Marketing plan →
- Marketplace →
- Media plan →
- Member a get a member →
- Memorability →
- Merchandising →
- Meta title →
- Micro environment →
- Microcopy →
- Microtrend →
- Millennial →
- MMS →
- Mobile marketing →
- Moblog →
- Mockup →
- MOFU →
- Moments of truth →
- Mouse over →
- Mousetrapping →
- MQL →
- Multichannel marketing →
- MVT →
N
- Native video →
- Natural results →
- Networking →
- Neuromarketing →
- Newsjacking →
- Newsletter →
- Newsletter →
- Niche marketing →
- Nofollow →
- Noindex →
- Nonprofit Marketing →
O
P
- Page view →
- PageRank sculpting →
- Paid traffic →
- Parallax →
- Pay per lead (PPL) →
- Pay per sale (PPS) →
- Pay with a tweet →
- Performance marketing →
- Photocall →
- Phygital experience →
- Poka-yoke →
- Predictive analytics →
- Product life cycle →
- Prosumer →
- Proximity marketing →
- Purchasing decision process →
- Push notifications →
Q
R
- RACE framework →
- Real-time marketing →
- Reels →
- Referral marketing →
- Relevance →
- Remarketing →
- Responsive design →
- Retainer →
- Retargeting →
- Rich snippets →
- Roadmap →
- ROPO (Research Online Purchase Offline) →
S
- Sales funnel →
- Sampling →
- Scope →
- Scope creep →
- SEA →
- Search console →
- Seasonality →
- Selfie →
- SEM →
- Sensory marketing →
- SEO →
- SERP →
- Service Blueprint →
- Shadowing →
- Shareware →
- Shoppable media →
- Showrooming →
- Slack →
- SMART Objective →
- Smart objects →
- SMM →
- SMO →
- SMS →
- SMS and MMS marketing →
- Social commerce →
- Social Media →
- Social Network Analytics →
- Social selling →
- Social shopping →
- Social-media press release →
- Soft bounce →
- SoLoMo →
- Spotify →
- SQL →
- Stop motion →
- Stories →
- Storyboard →
- Storydoing →
- Storytelling →
- Strategic marketing →
- SWOT →
T
- Target →
- Taxonomie →
- TikTok →
- Tipping point →
- TOFU →
- Trade marketing →
- Transmedia storytelling →
- Tree test →
- Trend →
- Trend analyst →
- Trial period →
- Twitch →
- Two-way-marketing →
U
V
W
- Web analytics →
- Web design →
- Web directory →
- Web mining →
- Web relevance →
- Web traffic →
- Weber-Fechner´s Law →
- Webrooming →
- WeChat →
- WhatsApp →
- White hat SEO →
- Whitelists →
- Wireframe →
- Word cloud →
- Word of mouth →
- Word-of-mouth marketing →
Y
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