What is hidden text?

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A Black Hat positioning technique which consists of the inclusion on a web page of content that is hidden from regular users, but not from web crawlers which save it as normal content.

This type of text was traditionally included in the same colour as the page background, or the font size reduced to microscopic proportions, making it invisible; currently more complex techniques are employed such as the use of addable attributes to avoid the text being displayed.

 
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