What is member get a member?

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Type of marketing strategy focused on facilitating clients or members of an organization to bring new members or customers. They usually offer an advantage or a prize to the person acting as a promoter, which can be a discount, a gift or some other type of recognition.

The specialists distinguish this type of campaigns from the "refer-a-friend" strategies, in which the people who bring new clients do not necessarily have to be, themselves, previous clients.

Other denominations:
MGM

 
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