What is purchasing decision process?

Home  Dictionary  Purchasing decision process
 

Collection of stages through which consumers pass when deciding on the acquisition of goods or services. There are different models, but according to the one described by Philip Kotler, there are five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour.

 

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#