What is an infomediary?

Home  Dictionary  Infomediary
 

Online business model dedicated to administering the abundance of information on the Internet; collects large quantities of data from diverse sources, which it analyses, filters and organises in terms of relevance, and lastly supplies as a neutral supplier to interested parties.

Tend to specialise, offering data on a specific market segment. There are two types of infomediary, according to who their customers are: in the case of consumers, they provide a commercial process with minute detail regarding affected products or brands for consultation; in the case of businesses, they gather information on their target public and their consumption habits, to help them develop and market their products.

Infomediaries earn their money from insertions made in their advertising space and the commission they earn for acting as intermediaries in the resulting transaction.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#